Eco-friendly paint may have been a novelty building material 5 to 10 years ago. Now a days, the selection is getting wider by the fiscal quarter as plenty of paint manufacturers are jumping into the eco-friendly paint arena. One of the pioneers of the eco-friendly paint industry is called Eco Paints. Started almost 25 years ago, EcoPaints has a client list that includes the likes of Westminster Abbey, The London Olympic Village, and The Googleplex. ECOS Paints also operates under the brands, Lullaby Paints and Air Pure Paints. Ecos Paints have zero VOCs but also claim to be 12500 purer than other non-VOC paints. Not only is the paint eco-friendly but the ECOS Paint's can is also made from 100% recycled content and is recyclable.
Mythic Paint of Hattiesburg, MS launched on the market in 2007. Mythic Paint was the result of over six years of intensive polymer research performed by the University of Southern Mississippi. They claim to be the world's first high performance, zero volatile organic compounds (VOC), zero toxins and non-carcinogenic paint. Recently, one of the larger players in the paint industry, Benjamin Moore, jumped into the eco-friendly paint market with a product called Natura. Natura also has zero VOC's even after tinted. It's available in any Benjamin Moore color and functions as all Benjamin Moore paint. These paints are competitively priced with traditional paints.
Farrow & Ball changed its paint to a water-based formula and it significantly reduced the solvents in its products to low and zero VOC. Colors are derived from natural pigments, as well as other natural ingredients such as china clay, lime putty, and linseed oil. Another product was developed in the UK by Marston & Langinger after the garden rooms company found most paints were too toxic to use for its greenhouses. Both of these paints are on the higher end of the price scale.
I think it's pretty safe to say the eco-friendly paint market will continue to grow. If we have paint products that are safe,the same cost, and function the same as VOC omitting paints shouldn't we only be using the safe products? Hopefully every paint manufacturer in the world is working on their eco-friendly paint, the technology is here!
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