Holy Green Page

We’re full of confusing titles here at Paper Blog, let me explain this one. Holy as in Holy Moly and Green Page as in almost every company now a days has a Green Page or other Eco-Friendly related web page.  See, about a year ago I spent 4 months researching today's building materials and other home improvement related products including furniture, etc.  After scouring thousands and thousands of related company websites I came to realize a couple things about the 'eco-friendly shout out' corporate green page.  First, almost every company website (maybe 95%) in the building materials or home improvement world has a web page dedicated to their eco-friendly efforts.  An eco-friendly responsibility page has almost become a requirement in the building materials industry.  It's to the point where if you don't have a dedicated eco-friendly page, you'll probably get called out on it by some customer someday. Second, less than half of the Green Pages actually had anything to do with being eco-friendly.  I’m not trying to be critical, but as I read these pages the typical content seemed to be a challenged marketing writer's attempt at making a business that has no eco-friendly aspects, seem eco-friendly.  Now don’t get me wrong, there are a lot of companies out there that are actually doing things with in or outside of their business that helps our environment.  Even if their business has no eco-friendly aspects, companies have found ways to help our  planet through special programs and green efforts  Many thanks to those marking a difference and thanks for reading!